The conceptual project of the studio "THE ZONE" in London is announced by the authors as universal. The authors are sure that the minimalist design in this color scheme will never get bored, and rare color details will give it originality. Indeed, the design of the project significantly expands the space of the premises, but, like any concept that exaggerates its advantages, it also emphasizes its shortcomings. From some angles, the interior, especially white kitchen, looks completely inexpressive, its color details are heterogeneous and lurid. The forms of furniture are not original (except for the rocking chair) and have already become standard. It was not possible to see any finds in the decorations, and the cushions on the window shelf are simply ridiculous.