Important nuances of clothing store design

In order to create a selling atmosphere in the store, make it recognizable and desirable to visit, it is not enough to bring interesting goods and set adequate prices. Here you need to think carefully about its interior decoration. A competent design of a clothing store will solve half the issues of business promotion.

Naturally, the interior solution should be tied to the specifics of the assortment and the consumer audience. So what to be guided by and what to pay attention to in the course of arranging a retail outlet?

Clothing store: designer subtleties

"Customers should be shopping, not admiring the original design of a women's clothing store"

The main postulate of design: not to allow the dominance of interior decoration over the presented product range. In other words, shoppers should be shopping, not admiring the original design of a women's clothing store. In order not to resemble a museum, today it is recommended to design it simply and minimalistically, in accordance with the spirit of the times. these stylistic characteristics are focused on a wide consumer audience and will satisfy the tastes of both the male and female half. Only the design of a children's clothing store will get out of this rut. Its decoration needs a more specific approach.

We will talk about this below, but for now let's focus on the points common to all stores.

Zoning rules

The store is an interesting area. It has places where trade is better and areas where it is practically absent. Mystic? Perhaps, but this information should be used to get the maximum profit from the case. Experts dubbed these areas hot zones and cold.

hot zone

Look at the design of clothing stores in the photo. They clearly demonstrate exactly where the cherished "hot" places are located. As a rule, these include the hall area located opposite the entrance and in its center. These are the perfect venues for displaying hot merchandise. The attractiveness of hot zones is due to the ability to quickly view the current product.

cold zone

This includes part of the area at the entrance and the corners of the room. Since it is irrational to place goods in them, it is better to take them for something practical. When thinking about the design of a clothing store, give these areas for:

• products of point demand;
• advertising;
• an exhibition of mannequins;
• information stands;
• checkout corners.

Do not try to squeeze stale goods into the hot zone! This does not contribute to its implementation, but you will incur losses. It is better to lay it out at the checkout or send it to the discount counter, which, by the way, can also be placed in the corner.

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Women's clothing store design

The design of the premises will require investments and original ideas.Experts say that the right shades and thoughtful lighting are the leading points in the design of a clothing store. Of the additional factors, special attention is paid to the decoration of shop windows and the musical theme.

Background selection

The color palette of the boutique should be in harmony with the style of the product. If this is a business clothing department, then it is ideal to make it in gray tones. In the zone of everyday outfits, a pink-blue symbiosis, diluted with brown colors, looks great. But in the sports department and youth fashion corner, you can use more juicy decor options. It is important to strike a balance and not make the design too catchy. The attention of buyers should not be dissipated.

Advice. Do not use too dark colors in the design of clothing stores with small spaces. Even if you want to match the direction of the boutique, look for a softer replacement for them. For example, purple can be replaced by lilac, and deep emerald can be a gentle division of spring.

How to apply lighting

In the design of a women's clothing store, the task of light is to focus the buyer on a particular product. Metal halide type directional light bulbs will help a lot with this.

Usually racks and shelves with things are highlighted from below. Against the backdrop of subdued general light, it looks impressive. The product appears in all its glory, especially if it is shown on a mannequin.

Musical accompaniment

A very nice addition. So that it does not become a distracting or repulsive factor, you need to choose the right repertoire. In expensive boutiques, classics will be perfectly perceived. For less sophisticated clothing stores, it is better to use something lyrical. In sports goods, incendiary rhythms are relevant.

Fitting cabins

These details should be comfortable, and they will become so if they are made spacious and properly equipped. What should be in the booth design of a women's clothing store?

1. A growth mirror (preferably more than one).

2. Warm rug.

3. Ottoman.

4. A shelf where you can put personal items.

5. Several hooks for clothes.

If the store is quite spacious, it makes sense to equip a recreation area furnished with mini sofas or comfortable armchairs, as well as a children's corner. It will be very popular with customers with children.

Features of interior solutions

The design of a women's clothing store should be adequate, that is, consistent with its focus. Agree, a second-hand store meeting with pompous luxury will look ridiculous. This is the prerogative of fashion salons. For a boutique with a dress code assortment, a laconic and even strict interior is suitable. With proper design of the space, all the shortcomings of its layout will go into the shadows. See what the design of clothing stores in the photo can look like.

One more nuance. In women's stores, showcases play an accent role. It is in their power to intrigue those passing by and make them look inside. In order not to scare off the average buyer, you should not fill the display space with expensive samples. Ideally, a mini-exhibition of costumes and sets of the middle price segment should appear there.

What should be the showcase itself in the design of a clothing store? It all depends on the size of the boutique. In large shopping centers, it is more reasonable to make it transparent so that customers can see what is inside from the corner of their eye. For small boutiques, it is easier to organize a closed showcase.

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Clothing store design for men

“In the design of a clothing store for a male audience, it is recommended to choose neutral shades”

The process of shopping for most men is painful. They have no desire to disappear there for hours. This, in general, dictates the specifics of boutique design. Their furnishings should be concise, and the goods in them should be conveniently displayed and accessible for viewing. For decoration, it is better to choose something from strict, respectable, but elegant styles. In favor of the clarity of lines and natural colors of leather and wood. Their equipment will fit chrome brackets, racks, even economy panels. These elements will complete the atmosphere. Commercial equipment is also selected in a classic design.

The psychological perception of the store interior will be greatly influenced by the color scheme. In the design of a clothing store for a male audience, it is recommended to choose neutral shades. Artsy wallpaper will be bad manners.

What customers will certainly appreciate is the facade, the type of signage and the central exposition deployed in the hot zone. What is acceptable in the design of a women's clothing store can only cause irritation in the case of men. They are not ready to shovel tightly hung T-shirts and look for a suitable model among the mountains of trousers. everything should be distributed freely and rationally, preferably in accordance with size ranges and stylistic decisions. If this is not observed, then most likely the buyer will go looking for a more comfortable place for shopping.

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Children's clothing store design

The topic is vast and requires imagination to be implemented. From the general principles of interior organization, the following can be noted.

Color

The trading floor should be decorated in soft colors. They can be bright, but not aggressive. Acid shades have no place here.

Zoning

In the design of a clothing store for children, space is distributed according to slightly different principles. In the traditional case, the hall is divided into boys' and girls' zones. You can solve the problem a little non-standard. In this case, the zoning criteria will be:

• color;
• the size;
• season;
• style.

Lighting

What would be quite relevant in the design of a women's clothing store in the case of children will not work. A soft, non-cutting, warm light should flow here. No irritants and "attractors" of attention, which are so relevant in branded boutiques, if you do not want to listen to children's crying.

Equipment

Looking at the design of children's clothing stores in the photo, you can't help but notice that almost everywhere the space of the hall is organized using wooden shelves. This is a very rational approach in all respects. In addition to the fact that shelves of this quality are functional and able to zone the retail space, they are also associated with environmental safety among buyers.

By the way, the last point is generally important for the design of a children's clothing store. Whatever shelves and structures are used in its interior, they must be durable, streamlined so that little restless visitors do not accidentally get hurt on them.

Interior highlight

It should certainly be in the design of clothing stores for kids. It is no secret that parents are often forced to visit exactly those outlets that their children liked, so you should decorate the hall so that the child is delighted with it. It's hard to come up with better advertising.

Second moment.Children like everything non-standard and surprising, and this should also be used to their advantage. Equip a playroom in the boutique where kids can draw and do other interesting things, letting their parents go to get acquainted with the new products of the assortment. It is possible to provide a rest area in the design of a children's clothing store and furnish it with chairs of an original design, as an option, reminiscent of the forms of a throne or animals. Can you imagine what a sensation the talking mannequins will make? Of the most simple techniques, wall decor with cartoon scenes is relevant.

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A couple of design ideas as a gift

Bright children's store

The area of ​​the store does not reach 40 squares? No problem! Turn it into a dollhouse. Making an extraordinary interior is not difficult. Look for design options for clothing stores in the photo, or do it easier. Paint all surfaces white, furnish the room with the same snow-white furniture and get a springboard for creativity.

Now turn on your imagination and paint everything with funny pictures, and do it with bright flashy colors, so that the illustrations resemble children's creativity. "Kalyaki-malyaki" will create an atmosphere familiar to kids and will delight even more than their favorite cartoons. So that the product itself is not lost in the brightness of the design of a children's clothing store, you need to pick it up in an equally colorful assortment. You can go the way of contrasting and dilute the riot of colors with pastel colors or implement the colors present in the decor in the items for sale.

Visiting a fairy tale

To evaluate the visual appeal of such a design of a clothing store, photos will help. As it should be, a fairy tale should start from the threshold. To do this, you need to meet guests right at the door. And best of all, this will be done by a mannequin of a fairy-tale hero. Not available? Let him be replaced by a fluffy clumsy bear in human growth. In continuation of the magical theme, the walls and ceiling of the entrance part in the design of the clothing store are decorated with wooden clapboard. This will help to associate the setting with a mysterious forest. But what if the real Koshchei's lair or the royal chambers are hidden behind it? Not a single child will pass by such a lure. He will be extremely interested to see what's inside. If you go further and hang advertising flyers with information about promotions and discounts around the porter bear, then mothers will not pass by either.

The mysterious twilight in the design of the entrance to the children's clothing store should be replaced by the bright lighting of the trading floor. But the theme of the fairy tale continues. Fairy-tale creatures are present everywhere, including the cash register, but here they can already be simply painted on the walls. Spacious retail space should not be cluttered with counters. Correctly make free approaches to all departments so that you can thoroughly familiarize yourself with the assortment. How it may look in the design of clothing stores, see the photo.

Properly organized lighting will help to place accents on goods. Toys present as decorative elements can be made available for the game. Thus, the child will not be bored wandering after his mother from rack to rack, which means there will be no whims. To complete the fabulous feeling, you can decorate the store with aged decorations that echo the theme of the wall paintings.

There are also ideas for the design of a children's clothing store occupying two floors. Buyers should be gently "invited" to go upstairs. How to do it? Reuse toys. Drop them off on the steps. In general, turn the trading territory into a mini quest.Children quickly accept the proposed rules of the game, and will be happy to make discoveries. Prepare a surprise for them by making a not steep slide down from the second floor. This will cause genuine delight and will be the best incentive for the child to return to you again and again.

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Conclusion

As you can see, the design of a clothing store is a delicate matter and requires a conscious approach, so if you are not ready to delve into the nuances, then it is better to immediately leave the work on its design in the reliable hands of specialists.

Photo gallery - clothing store design

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